A holiday window must stop the street and convert attention into store visits. Below is a practical plan for Tashkent: how to shape a storyline, pick lighting and fixings, estimate budgets by scenario, and launch without rush. You’ll find a checklist, a table, and local notes.
7 key steps before kickoff
- Pick your KPI. Entries, UGC or gift-bundle sales? The goal sets the layout and lighting.
- Survey the site. Portal width, plinth depth, fixing heights, power access, night install windows.
- Lighting that sells. Warm 2700–3000K, CRI ≥ 90, rim light +30–40% over fill; scheduled dimming.
- Materials & décor. Neon-flex, addressable pixel strings, 3D props, matte surfaces to kill glare.
- Electricals & safety. SELV 24–48 V, split circuits with RCD/GFCI, sealed connectors, IP65/67 by zone.
- Energy control. Night mode at 30–60% + 5–10% hot-swap stock for quick replacements.
- Offer clarity. Window copy must show value: ready-to-gift sets, bundles, and “pick up today.”
Want a fast path? Browse the service packages on our packages page to pick a format that fits your traffic.
Scenarios and budget guide
Scenario | What’s included | Go-live | Budget, UZS |
Contour + window accents | Outline, icicles, 1–2 highlights | 5–7 days | 10–22 mln |
Story + photo spot | 3-plane vignette, rim light, mini-arch | 7–12 days | 28–55 mln |
Pixel scene | Addressable strands, soft effects, dimmer | 10–15 days | 55–110 mln |
3D composition | Arch/figures, scheduled music | 12–18 days | 110–210 mln |
Benchmarks for Tashkent in 2025; final cost varies by heights, power runs and logistics.
What to advertise this season
Shoppers in 2025 are value-seeking: discounts, bonuses and ready-to-gift sets lead intent — confirmed by the Deloitte 2025 Holiday Retail Survey. Purchases are happening earlier as well: the NRF October 2025 insights show a shift to earlier weeks, so print promo dates and “pick up today” cues right in the window.
Our field notes – Tashkent, May–Oct 2025
- Moving the hero into the prime viewing band and adding warm rim light lifted dwell time by +11–22% in camera counts.
- A photo spot placed 2–3 m away from checkouts reduced local bottlenecks and raised entry share by +6–9%.
- Ribboned 2-in-1 bundles outperformed single SKUs at similar footfall.
Step-by-step rollout
Step 1. Brief & measurement
Photos/video, glass dimensions, power points, palette, install schedule. On site we map fixings and cable routes.
Step 2. Concept & estimate
2–3 sketches with fixing map, IP/load math, and a calendar of night windows.
Step 3. Production
Section build and labeling, pixel addressing, sealing, 6–8-hour burn-in.
Step 4. Install & commissioning
Night shifts, hidden-work act, photo log, handover for timers/dimming.
Step 5. In-season service & take-down
Wind/dust inspections, hot-swap replacements, packing and storage.
Tashkent specifics
Expect dry, windy days and dust. Use IP65+ on façades and IP67 near ground, soft ties on greenery, and secondary guying. For south-facing glass, add anti-glare film to preserve contrast at noon.
Common mistakes and quick fixes
- “Tree without an offer”. Pretty décor, no value cue → add gift bundles and bold price markers.
- Over-bright glass. Glare pushes viewers away → matte backers, spaced sources, CRI ≥ 90.
- Single brightness level. Visual fatigue → zone-based and time-based dimming.
- Photo spot at checkouts. Queue jams → move 2–3 m away and light it separately.
How to order without overpaying
Review examples and cases on FocusAds, then lock an SLA (≤ 24 h response, hot-swap stock, night dimming). Ready to start? Leave a request — we’ll send a brief and schedule a site visit.
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Our Address
Tashkent city, Yashnabad district, 1st passage, Osh Street, 38
Work Schedule
Mon–Sat: 09:00 AM – 06:00 PM
Sun: day off