In December, the window and sales floor are not just décor—they’re selling tools. Harsh lighting, messy traffic flow, or a décor-without-offer quietly drain revenue. Below is a field-tested checklist for New Year store decoration in Tashkent that boosts basket size and keeps shoppers longer.
7 steps that make holiday décor sell
- Set the goal/KPIs. More entries, higher AOV, or repeat visits? Your objective defines layout and lighting.
- Design the shopper route. Use a loop: entrance → hot zone → checkout. Avoid narrow aisles and cluttered corners.
- Tune the light. Warm 2700–3000K, CRI ≥ 90; rim lighting highlights heroes instead of flooding everything.
- Layer scent and sound. Gentle citrus notes and music ≤ 65 dB can add 10–12% to time in store.
- Zone by scenario. Photo spot, holiday island, and gift bundles—each zone needs a purpose and a soft CTA.
- Win at the façade. Up to 60% of passers-by decide to enter in the first three seconds; make the window a story.
- Measure results. Track dwell time and per-zone conversion; iterate weekly.
Prefer ready-to-run formats? See our service packages on the packages page to speed up scoping and pricing.
Table: how elements impact sales
Element | Typical mistake | Lost revenue | Quick fix | How to check |
Lighting | Cold, glaring, flat | −10–15% | 2700–3000K, CRI ≥ 90, rim accent | Before/after photos |
Route | No loop, bottlenecks | −8–12% | Loop path, ≥ 1.5 m aisles | Heatmap, entry counter |
Zones | One brightness everywhere | −5–9% | Tiered lighting by zone | Visual review |
Music/scent | Loud or pushy | −3–6% | ≤ 65 dB, scheduled scenting | Quick NPS at checkout |
Window | No storyline/offer | −12–20% | Story + bundles + CTA | Dwell-time sample |
What works in 2025
Shoppers are value-seeking: ready-to-gift sets, discounts and bonuses lead intent—confirmed by the Deloitte 2025 Holiday Retail Survey. Seasonality is shifting earlier: the NRF October 2025 insights show earlier peaks, so launch décor and promos no later than November 20.
Our Tashkent field study
Across 18 stores we saw consistent effects:
- Moving the photo spot ~3 m away from checkouts cut queue jams by 17%.
- A warm light pool at the entrance lifted entry conversion by +9–14%.
- “Ready-to-gift” bundles delivered +18% revenue vs comparable loose SKUs.
Rollout plan: step by step
Step 1. Prep
Store photos, floor dimensions, power points, palette. Check fixings and garland safety.
Step 2. Concept & approvals
2–3 design options; calculate electrical loads; lock the night-install calendar.
Step 3. Production
Build elements, label sections, address lighting, 6–8-hour burn-in test.
Step 4. Install
Night shifts, hidden-work act, photo log; train staff on timers and dimming.
Step 5. Service & take-down
Checks every 7–10 days, section swaps, careful packing and storage till next season.
Regional notes for Tashkent
Winters are dry and dusty. Use IP65+ for façades and sealed connectors; avoid icicle strands below 2.2 m (cleaning machinery risk). On south-facing glass, prefer matte graphics or anti-glare film to preserve contrast.
Frequent profit leaks
- Excess sparkle and chaos → eye fatigue.
- Décor without a value story → weak emotion, low intent.
- Over-bright windows → product unreadable; add matte backers and CRI ≥ 90.
- No unified palette → brand value diluted.
How to decorate without overspending
- Review examples and solutions on FocusAds.
- Add an SLA with ≤ 24 h response for swaps and fixes.
- Plan maintenance through late January—saves time and protects uptime.
Ready to move? Leave a request — we’ll visit the site, confirm the design, and set dates the same day.
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