A New Year window display is your brand’s handshake with the street. Done right, it stops feet, starts photos, and nudges visits and sales. Below is a practical playbook for Tashkent: ideas, light and materials, merchandising, safety, metrics, and a step-by-step rollout plan.
Want ready-made bundles and timelines? Browse our service kits on the packages page to speed up briefing.
7 tactics that make people pause
- One scene — one feeling. Pick a single storyline (“homecoming”, “winter wonder”, “warm glow”) and let it dominate. Work in LSI naturally: New Year window displays, decorate shop windows for New Year, window decoration for New Year.
- Light as direction, not just décor. Warm 2700–3000K, CRI ≥ 90 on faces/products; rim light ~30–40% brighter than fill. Exterior strings IP65+, power units IP67.
- Depth and breathing room. Three planes: hero in front, props mid, ambience behind. Keep 20–30% visual “air” so the message reads at a glance.
- Motion with manners. Pixel strands + soft dimming (DMX/Art-Net), 10–15 s loops; cap at two scenes at once to avoid flicker fatigue.
- Tactile materials. Felt, matte acrylic, micro-linen, paper sculptures look warmer than gloss; for outdoors use ACP/PVC with UV print.
- Photo-spot at the threshold. A 3D element or mini-arch near the door drives UGC so “decorate shop windows for New Year” becomes a shareable moment.
- Hand-height merchandising. 120–150 cm band, zig-zag placement, one clear “hero” center-stage, plus a “tonic” price tag (pair a small bestseller with a premium item).
Quick planning matrix
Goal | What we deliver | KPI to watch | Go-live | Budget (UZS) |
Stop passers-by | Single storyline + rim light, 3 planes | Dwell time at glass | 5–7 days | 12–20 mln |
Pull people inside | Photo-spot + directional labels | Entries per hour | 7–10 days | 20–40 mln |
Push gift bundles | “Gift shelf” + static vignette | Bundle conversion | 10–14 days | 35–60 mln |
Lift average ticket | Cross-sets + tonic price | Average order value | 10–18 days | 60–120 mln |
What the data says — and how to use it
Holiday shoppers in 2025 are value-seeking: discounts, bonuses and ready-to-gift sets lead the intent, as shown by the Deloitte 2025 Holiday Retail Survey. Early buying is strong, too: the NRF October 2025 insights highlight gift focus and earlier purchase windows — so publish promo dates and “ready today” cues right in the window copy.
Our Tashkent findings May–Oct 2025
- Requests for New Year window display work typically surge from 25 October; bookings made by 15 November secure lifts/permits with fewer markups.
- A door-side photo-spot plus warm rim light raised dwell time by +12–25% across tracked storefronts (observational counts/heatmaps).
- Best ROI elements: off-the-shelf gift bundles and ready-made sets with ribboning and take-home messaging.
Rollout — step by step
Step 1 — Brief & measurement
Façade photos, window width, power points, preferred story/palette. On site we map fixings, cable runs and barrier zones.
Step 2 — Concept & estimate
2–3 sketches, lighting spec (CCT/CRI/lm/W), IP and load math, installation calendar. Permits with HOA/mall handled here.
Step 3 — Production
UV-print files, cutting, assembly, pixel addressing, sealing, 6–8-hour burn-in.
Step 4 — Install & commissioning
Night windows on central streets, commissioning, hidden-work act, handover for timer/dimming schedules.
Step 5 — Measure & optimize
Track entries/hour, dwell time, UGC mentions. Run a 3–5-day A/B on hero/brightness/copy.
Step 6 — Take-down & storage
Disassembly, packing, off-season storage, reuse recommendations.
Local notes for Tashkent
Expect dry, windy days and dust: specify IP65+/IP67, sealed connectors and safety guying; avoid icicle strands below 2.2 m to keep cleaning crews clear. For south-facing glass, add anti-glare film to preserve contrast at noon.
Safety and power — essentials
RCD/GFCI per line, SELV 24/48 V, VVGng-LS/PVS cabling, split circuits, mechanical protection for runs. Fixings: chemical anchors/studs on façades; soft ties in greenery (no bark damage).
Who to hire and how to order
See examples and bundles on FocusAds to accelerate briefing and estimates. Lock an SLA ≤ 24 h for section swaps and include dimming schedules in the contract. Ready to go? Leave a request — we’ll send a brief and arrange a site visit.
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Our Address
Tashkent city, Yashnabad district, 1st passage, Osh Street, 38
Work Schedule
Mon–Sat: 09:00 AM – 06:00 PM
Sun: day off