Well-planned store decoration for the New Year boosts footfall, raises window-to-store conversion and average order value, and also generates UGC. In Tashkent, the budget is affected by ceiling heights, electrical access, and venue regulations. An experienced contractor will assemble a turn-key project fast — the FocusAds team.
Starter checklist
- Goals: traffic, window conversion, AOV, UGC.
- Customer path audit: entrance → window → hot zone → checkout.
- Windows: one theme, 2–3 accent colors, quick-swap modules.
- Lighting: CRI/lumens, scenes and dimming at 2700–3000K.
- POS: bundles/gift sets, shelf-talkers, mini stands.
- Safety: cable management, RCD/RCBO, clear evacuation routes.
- Timing: installation windows, teardown, storage for re-use.
Budget guide by scenario — Tashkent, Q4-2025
Scenario | Area, m² | What’s included | Guide price, UZS |
Window “basic” | 5–10 | Concept, LED garlands, 1 accent | 6–12 mln |
Store “line” | 80–150 | Windows, POS points, lighting scenes | 18–35 mln |
Store “premium” | 150–300 | Installations, neon, 2–3 photo spots, entrance IP65 | 35–70+ mln |
Final cost depends on height, electrical scope, and venue permits.
Windows that make people stop
Theme and palette
One storyline across the façade, 2–3 contrasting accents, props on quick-release mounts — so you can refresh mid-season.
Light and depth
Three layers: edge (draws the silhouette), fill (adds volume), accent (highlights the product). Warm 2700–3000K and evening dimming improve scene legibility.
UGC spot at the entrance
A compact photo corner to the side of the door keeps traffic flowing and encourages brand tags.
Points of sale (POS) and “hot” shelves
Shopper route
Place impulse SKUs along the arc toward checkout; keep seasonal bundles next to the themed window.
Bundles and up-sell
Ready bundles plus on-shelf navigation (price tags, talkers, mini banners) deliver a quick AOV lift.
Micro photo spots at checkout
While waiting, a customer gets a UGC trigger — without slowing the line.
Step-by-step plan
- Brief: goals/KPIs, brand guide, deadline, installation windows.
- Measurements: area, heights, power points, mounting limits.
- Concept + moodboard: CMF, windows, POS, UGC corners.
- 3D render + estimate + timing: alternatives and SLA.
- Production: print/cut/assembly; check CRI/lumens and entrance IP class.
- Install/commissioning: night windows, load-testing of hangs, fire-safety checklist.
Teardown/storage: labeling, containers, re-use rules for 2–3 seasons.
Proprietary research in Tashkent
Method: monitored queries “New Year decoration,” “store decoration for New Year,” “New Year store décor”; compared footfall at 8 stores (80–250 m²) before/after window updates; ran a mini-survey N=20 with admins on conversion and UGC.
Findings: peak interest — late September/October; best results come from warm 2700–3000K scenes + dimming, 2–3 compact photo spots and one bold façade accent. Inside: strict cable management and separate RCD-protected circuits.
Risks and compliance
Electrical and mounting
Separate lines for lighting/media, RCD/RCBO, certified cables; concealed runs and protective channels — no loose wires.
Aisles and evacuation
Don’t block routes; control installation footprint and hanging heights.
Materials
FR fabrics and flame-retardant finishes; for glass/metal use removable, non-scuff mounts.
What’s included and where to view modules
You receive: concept, 3D visualization, production, install/commissioning, teardown/storage, and a re-use guide. Full module list — services.
FAQ
- Turn-key timelines? Window 5–10 lm: 2–3 days; store 80–150 m²: 5–7 days; 150–300 m²: 7–10.
- No drilling? Yes — removable fixings/double-sided systems.
- Energy consumption? LED + dimmers/timers reduce evening-scene use by 20–35%.
- Safety? FR fabrics, certified cables, RCD, evacuation checklist.
- If power is cut? Windows switch to backup modes; the photo spot remains autonomous.
- Re-use? Modular elements are designed for 2–3 seasons with proper storage.
Regional expertise — Tashkent
Dust and temperature swings demand durable finishes and fixings; night installation windows in malls reduce downtime. Façade/entrance — IP65; inside — separate lighting and media circuits under RCD. For a measurement visit, leave a request — we’ll send a crew at a convenient time.
Wrap-up & CTA
Synchronize windows, POS and lighting to get traffic and UGC growth without chaos on the floor. Send photos and area — we’ll prepare a cost estimate and a 3D sketch within 48 hours via the FocusAds team.
Sources
- Google Trends — seasonal dynamics for New Year queries in Uzbekistan (last 90 days).
State Committee of the Republic of Uzbekistan on Statistics — Service sector indicators (July 22, 2025) — current retail and services metrics.
Get a free consultation
Our Address
Tashkent city, Yashnabad district, 1st passage, Osh Street, 38
Work Schedule
Mon–Sat: 09:00 AM – 06:00 PM
Sun: day off