New Year Space Branding for Coca-Cola
Comprehensive holiday branding of key capital locations: Tashkent City Park, Seoul Mun, and Shevchenko Street.
Tasks:
Create a unified “Winter Fairytale” concept at key locations across the capital (Tashkent City Park, Seoul Mun, Shevchenko Street). Deliver premium-level decor and lighting to establish the city’s main New Year destinations.
Решение:
Comprehensive lighting and conifer decorations:
Tashkent City Park: Main Christmas tree, festive stage, and unique photo zones.
Seoul Mun: Bridge branding with kilometers of garlands, installation of giant gift boxes and art installations.
Shevchenko Street: Transforming the gastronomic street into an art object using large-scale lighting structures.
Процесс:
In-house production and installation. Professional work with garlands and high-rise structures in all weather conditions (including snow and rain), ensuring safety and reliability of all electronics.
Результат:
A powerful wow-effect and festive atmosphere created for thousands of residents and tourists.
The locations became the most popular photo content spots during the 2025/2026 winter season.
Project delivered turnkey in full compliance with Coca-Cola international brand standards.
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